All posts by Amy Ferrone

About Amy Ferrone

Amy Ferrone brought her communication and organizational skills to the event planning firm Events with Ginger & Co. in 2011. Now Associate Event and Office Manager, she has been the lead event planner on events for Autism Speaks, the Leukemia & Lymphoma Society and the Foundation Fighting Blindness, among others. She is also on-site at virtually every event at which the events company works.Prior to her time as a full-time mom to Mac, Owen and Sean, Amy worked on Wall Street, last at AIG Global Investment Group as an Operations Manager and Consultant. Amy is active in her sons' schools as Treasurer of the PTA and helping plan and run events throughout the year. Amy graduated from the College of the Holy Cross with a degree in Chemistry. She lives in Scotch Plains, NJ with her husband and boys.

A March Event Instead of April

Working on a March event is a great deal of fun; you work during the cold, dark winter days, and the event blossoms just in time for spring! It has a slightly different feel than events in the traditional spring event season. March events could conceivably come in like a lion, and go out like…

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The Event WOW Factor – A Laser Light Show!

In this era where everyone has seen it all and nothing impresses people very much anymore, we’ve been facilitating some event entertainment that has the event WOW factor – a laser light show! We have had the opportunity to have laser light shows at several of our outdoor events. It really is a perfect finale…

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A Favorite Event Rental Company: Preferred Party Rentals

Continuing our series of favorite event vendors, I’d like to share our experience working with event rental company Preferred Party Rentals. When you are working on an outdoor event, the most arduous task is to create the event site from scratch, where none had existed before. At an indoor “white box” venue, you also start…

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A Favorite Event Caterer: Thomas Preti

A great deal of our events take place in venues that have their event caterer in-house. On those occasions where the venue allows for a choice of event caterers, we love to choose Thomas Preti. They are a pleasure to work with for many reasons, not the least of which is that they are so accommodating….

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A Post-Event Evaluation Is Crucial

The event timeline may be the most important ongoing tool when planning an event. The last item on every Events with Ginger & Co. timeline is certainly the most important tool overall – the post-event evaluation, or debrief. The definition of debrief – a series of questions about a completed mission or undertaking – is quite military-sounding….

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How to Run a Silent Auction

Having a silent auction at your event is an invaluable fundraising tool that engages the attendee, can add a creative design element to the event site, and enables the organization to raise awareness as well as funds. For instance, I loved creating tablescapes of items for Homefirst’s silent auction, including making the backdrops seamless and…

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Making Time for the Event Planning Timeline

In the immortal words of the late, great David Bowie, time may change me, but I can’t change time. We can’t change time, or give ourselves more of it, but what we can do is make the absolute best use of the time that we have, be it in life in general, during a vacation,…

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Are Your Event Invitations Inviting?

It’s time to send event invitations for the upcoming season’s events (6-8 weeks prior, ideally, but no less than 4 weeks!), so I thought I’d share our checklist for writing and designing event invitations while it is fresh in my mind. Compelling Copy There are so many details to include and nothing can be forgotten,…

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