Category Archives: Event Planning Tips

Event Planner Pricing

This year marks 15 years that I have been a professional event planner. In the early years of my career, and then again when I started Events with Ginger & Co., various colleagues and friends provided advice and encouragement, sometimes completely overhauling my ideas, my writing and even my event planning systems! Now I am…

Read More →

Making Time for the Event Planning Timeline

In the immortal words of the late, great David Bowie, time may change me, but I can’t change time. We can’t change time, or give ourselves more of it, but what we can do is make the absolute best use of the time that we have, be it in life in general, during a vacation,…

Read More →

The Big Picture: Every Event Tells a Story

As a former television producer turned events planner, I think a lot about the Big Picture. As a TV producer, I spent countless hours tweaking and re-tweaking video footage to create a cohesive story.  There was always another fix to be made, a different music track to underscore a scene, a better sound bite to…

Read More →

Are Your Event Invitations Inviting?

It’s time to send event invitations for the upcoming season’s events (6-8 weeks prior, ideally, but no less than 4 weeks!), so I thought I’d share our checklist for writing and designing event invitations while it is fresh in my mind. Compelling Copy There are so many details to include and nothing can be forgotten,…

Read More →

Last Minute vs. Longer-Term Event Planning Services

We’re on the cusp of our busiest month of the year with six large events, while at the same time planning for an annual conference next month and two first-time galas 4-5 months later. All of these events in different stages has me thinking about our long-term event planning services (9-12 months out) versus the last…

Read More →

Keeping Up with the Communications

Last week we were contacted by a small and fairly new NJ-based non-profit organization looking to hold their first event in under three weeks. They had hired an event planning company months ago but at the time we spoke, invitations still hadn’t been sent. Unfortunately, they contacted us outside of our minimum three week planning…

Read More →

June is the New Black: Events in June

Has June really come and gone already? It was a blur for us as we executed events that we’d be working on for months, including the Kidsbridge Walk2Stop Bullying, StreetWise Partners’ 15th Anniversary Celebration and Macy’s 5K Run/Walk. I remember a decade ago, when the spring conference and fundraising event season lasted from March to May, avoiding Father’s Day…

Read More →