There’s No “Vendor” in Team: Working with an Event Planning Company

The fall event season has come to a close for us. We’ve sent final invoices, had debriefs with the clients, and are looking towards next year’s events. This season’s events were particularly special for us, because we worked with three clients that we’ve known for 4, 6 and 7 years, respectively. Typically, by the third year with a client, we find that the relationship has changed from a client-vendor relationship (with all the extensive communication that entails) to one where we’re coming to decisions quickly and easily and having a lot of fun doing it! I mean, when your client teases that you’re having “toilet problems,” you’ve got to be close, right?

Event Planning Company Events with Ginger & Co.

Nowhere was this more apparent than in Chicago two weeks ago. I was thrilled to join long-standing client Public Interest Projects at their sixth and final Elev8 Learning Institute, where parents, administrators and other community partners shared their experiences helping middle school students in low-income areas. The conference was attended by almost 150 people from around the country and the agenda included keynote speakers, simultaneous workshops, meals and site visits around the city.

Instead of hiring an entire event planning company to handle all this, the client needed to find a cost-effective solution, including just one of us to be on-site with them at the event. So while I was unpacking boxes, so were they. When I went to check the set-up of the audio-visual in one room, they went on to the next room to do the same. We distributed materials, set centerpieces, directed the DJ and seemingly spoke in one voice to attendees and vendors alike. Not every client needs or wants to get down and dirty in the trenches with us but when they do, that’s when an event can feel really synchronized.

I’ve become so accustomed to working with the incredible Events with Ginger & Co. event planning team at each event, that the experience at Elev8 was a reminder to me that a new team gets created with each new client. We’re working with some amazing new corporate and nonprofit clients next year and I’m looking forward to developing those team dynamics for more seamless events. Stay tuned!

About Ginger Berman

As President of Events with Ginger & Co., Ginger oversees the planning of 15-20 events each year, including the five simultaneous Light The Night Walks for the NJ chapter of the Leukemia & Lymphoma Society, as well as conferences and gala dinners for various other nonprofit organizations and corporate and professional services firms.Previously, as Special Projects Manager/Consultant to the co-founders of the organization Autism Speaks, she designed and executed events from concept to completion, ensuring they went off without a hitch and met their awareness-building and fundraising potential. High-profile events included the first chefs’ tasting in NYC to offer table-side cooking to over 370 people, which raised over $1.1 million, and the $1.8 million Concert for Autism Speaks featuring Lionel Richie.Prior to joining Autism Speaks, Ginger created the position of Marketing Manager, Conference and Event Planning at the New York headquarters office of White & Case, one of the largest and most prestigious law firms in the world. She managed client-facing retreats, educational seminars and other special events for the firm. In 2007, she returned to the firm as a consultant, organizing six days of events in three months time, including registration, hotel, airport transfers, two receptions, an all-day meeting and a black tie dinner dance for more than 550 people.Ginger earned her B.S., magna cum laude, in Mass Communications from Towson University and also attended American University of Rome in Italy. She lives in Westfield, NJ with her husband and son.

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